Appier
AI Solutions for Every Need across the Marketing Funne

The pairing of Artificial Intelligence and marketing is the talk of the town today. With its ability to gather data and transform it into valuable insights, AI is transforming the marketing space significantly. From user experience to predictive consumer behavior to real-time customer support, this technology enables firms to engage customers more efficiently and establish better brand loyalty. As a result, brands are inclining more and more towards leveraging AI tools that continually collect, analyze, comprehend, and interpret data to retrieve more insights into consumers’ behavior and offer personalized experiences. Further, the sophisticated algorithms are enabling to enhance the accuracy of the data enabling to determine sales forecasting and ROI more efficiently. As AI’s benefits and ultimate value become more widely understood, organizations across multiple industrial sectors are looking for ways to implement this technology. But to find the right AI partner can often be a challenge.

To assist organizations in meeting their marketing needs by leveraging suitable AI solutions, Appier comes into the picture, offering its suite of AI-powered marketing and ad tools. The company presents its solutions to assist organizations to grow their business by enhancing the customer journey—its acquisition, engagement to conversion, extracting newer possibilities with prediction. Today Appier serves more than 800 global brands and agencies with several offices across the globe.

Appier brings to the table a comprehensive suite of AI-driven solutions to help the clients to navigate the complexities across the marketing funnel.

The company offers its user acquisition platform called CrossX to facilitate businesses in the stages of prospecting and acquisition. This offering allows organizations to leverage Machine Learning and Deep Learning to aid in predicting end user’s lifetime value and acquire the most loyal and valuable end-users. Further, Appier covers the transaction and audience intelligence requirements. AiDeal allows businesses to predict hesitant buyers through user patterns and allocate incentives only to the hesitant users to generate revenue while maintaining profitability.

As Appier promises to cater to every marketing need across the entire funnel, its products aid businesses in customer retention and engagement as well. They provide products like AIQUA and BotBonnie. Personalizations are one of the most significant customer demands, and it is through the proactive user engagement platform AIQUA that businesses can achieve hyper-personalization and render 1:1 recommendations with Appier’s deep content-based NLP. Again, the solution helps to reach customers more effectively with an extensive range of communications channels through a single platform. This also offers an easy-to-use interface for seamless customization of user experience across every device for apps and websites. The customer communications can be further optimized to target more channels, including email, SMS, push notifications, and messenger programs.

A testament to Applier’s competency in this space, assisting organizations to manage their marketing needs through AI tools can be portrayed through the story of Pizza Hut. This international fast-food brand wanted to create better digital experiences for its customers to improve the conversion rate of online orders and enhance the overall digital experience. Besides, they wished to simplify their buying process by allowing customers to place an order through a maximum of five steps. To achieve these goals, Pizza Hut utilized AiDeal to rapidly segment customers in real-time and offer the best offers to the right audiences. Campaigns revealed that customers who received coupons completed more online orders and also completed these faster. Additionally, they saw a growth of 20 percent from hesitant shoppers who placed orders in 10 to 20 minutes from receiving the coupons.

Appier has established a strong industrial journey over the years by simplifying the use of predictive AI and streamlining businesses’ marketing attempts with better data-driven decisions. They envision an exceptional future that works robustly with precise, automated and proactive, and real-time decision-making through their AI software. To sum up their contribution in the AI space, it goes undenied that Appier has strived to make AI accessible to solve real business problems and accommodate digital transformation efficiently, allowing businesses to unleash the potential of an intelligent marketing experience.