Digip
An Evolving Trademark Landscape Demands Proactive Approaches

Ensuring that one’s intellectual property is safeguarded by appropriate registered intellectual property rights should be (and predominantly is) on the agenda of every diligent entrepreneur. However, in our current era of non-fungible tokens (NFTs), cryptocurrencies, blockchain applications, and other virtual goods, trademarking–while a necessity–has become increasingly challenging for organizations to manage effectively. As the call for an innovative digital trademark solution grew more pronounced, a team with more than fifty years of collective experience in the trademark protection industry brainstormed to create a solution to the problem at hand, a solution called Digip.

The company, homonymously called Digip, was founded in the Q4 of 2019 to help Nordic startups and enterprises worldwide and now has more than 300 customers in 40 countries around the globe. “We observed that many Nordic startups that had gathered substantial venture financing preferred trademarking their brands without external legal advice. Along the same lines, we created a solution that allows companies to trademark their brand according to their requirements and beliefs,” says Viktor Johansson, CEO of Digip. Aligned with assisting high technology startups, digitally-powered SMEs, E-Commerce companies, digital service providers, and more, Digip’s trademark protection package sets itself apart from mainstream legal advisories through its simplicity, transparency, cost-effectiveness (over 80 percent savings in legal fees alone), and efficiency (a customer success rate of 95 percent).

Unlike law firms that charge thousands of euros for their trademark search services or even consultations, Digip offers trademark protection starting at a mere twenty euros per month. This flat rate model, combined with the platform’s free trademark search functionality, encourages client interaction and brings immense value to them. While companies would typically pay per search, Digip’s platform offers unlimited trademark searches and allows clients to book meetings with legal advisors and trademark experts free of cost. Moreover, to eliminate mistakes, a trademark attorney will ensure that the client’s application is carried out correctly and will assist them through their journey with valuable advice.

Digip’s customer success team works alongside the client and maps out all the risks associated with their trademark such that they have clear visibility into the process. Additionally, a common misconception among entrepreneurs is that once a trademark is owned, the trademark office will permanently ensure that it remains their intellectual property. Quite on the contrary, it is the trademark owner’s responsibility to monitor infringements on their trademark proactively. Understanding that companies cannot afford to allocate substantial resources to this endeavour, Digip’s platform scans global trademark databases to verify that no other company copies their clients’ branding and guarantees that the trademark is renewed on time.

When more than 80 per cent of a company’s value lies in its intellectual property and brand image, sole rights to the brand are fundamental. Along this vein, the Digip team also aids in mitigating risks for the client. In the case of a trademark infringement, the team negotiates with the concerned parties to minimize legal risks for the client and ultimately ensures that they gain true ownership of the brand. The quality and depth of advice that Digip provides to startups and SMEs is the same that multidisciplinary legal advisors offer to large corporations, which assures clients that their brand is in the care of experts well-versed in multiple domains.