Gorila
The Ideal End-to-End Platform for Investment Firms

The investment market is one of the few sectors that has been marking a steady growth in Brazil despite the COVID-19 pandemic’s detriments on the country’s economy and markets. According to reports, more than 1.5 million Brazilians ventured for their first time into investment marketing last year. While the mass of retail stock investors doubled in 2020, the individual accounts in the investment market also witnessed a sudden upsurge. Notably, this paradigm shift is driven by two prominent factors. One, low interest rates and inflation are thrusting Brazilians away from traditional investments that no longer produce considerable returns. And two, the digital investment platforms of today are making it seamless for them to carry out stock marketing.

Among that bunch of digital investment platforms, Gorila is a name worth mentioning. Founded in 2016, the startup now has 300,000 users in its investment platform—Gorilla—with more than 30 billion Brazilian dollars’ worth of assets registered in the portfolio. Leaning on such an extensive platform, the company is also at the forefront today in leveraging the new open banking regulation, which would allow fintech platforms to link up with banks and asset managers across the country.

“Today, we are connected with four institutions, and we are in the process of integrating with three more,” comments Guilherme Assis, the co-founder and CEO of Gorila. “I’m delighted at these figures, and I can see the number of partnerships growing even more next year,” he adds.

On that front, what makes Gorila an enticing prospect for investment firms is its end-to-end investment platform, GorilaPRO. The platform enables investment firms to manage their offices and clients easily and proactively. From the client’s investment portfolio to the model and control of collection rates to the performance of advisors and consultants, everything can be easily visualized in detail on GorilaPRO. Thereby, the platform substantially aids these firms in connecting, managing, analyzing, and transforming their relationships with clients.

GorilaPRO puts forth a plethora of other features as well. With GorilaPRO, investment firms can view and extract reports, compare and track portfolios, and automatically calculate the profitability of investment portfolios. Moreover, the platform is powered by Gorila Radar— one of the leading investment marketing tools, to discover the funds with the highest profitability, equity, and the number of shareholders in the market.

Meanwhile, Gorila has given predominant consideration to GorilaPRO’s security features as well. Based on AWS cloud, the platform features entirely proprietary calculation and development technologies. The data used in integrations is encrypted and inaccessible to the company’s developers. In that regard, the firm conforms to all the international information security norms and standards. Besides, Gorila has an expansive pool of dedicated experts to cater to complete platform security.

Riding on the coattails of such competencies, Gorila has swiftly carved a niche for itself in Brazil’s investment market space. The platform currently connects to the country’s official stock exchange B3 and three other key asset managers in the sector. The advent of open banking standardization in the country will indeed nurture more such partnerships, further strengthening Gorila’s poise in the domain.