Gupy
Crafting Seamless Recruitment Processes with AI

Recruitment has been incredibly competitive in today’s business world. And as the modern workplace continues to evolve every day, the way how businesses recruit their employees also keeps evolving. With recruiting technology advancing by leaps and bounds, artificial intelligence (AI) has come to the forefront to help hire candidates more briskly. Interestingly, leveraging the power of AI and helping recruitment professionals in efficient and accurate hiring is where the Brazilian startup, Gupy, cements its cornerstone.

Under the capable leadership of Mariana Ramos Dias, co-founder and CEO of Gupy, the company has developed an AI-enabled recruitment and selection platform that combines innovative HR solutions and technologies that include people analytics, machine learning, and online testing with incredible usability.

What drives Gupy’s platform ahead of its contemporaries is the company’s proprietary AI tool, Gaia. It is the most powerful and complete AI tool for recruitment and selection built using parts of the Watson cognitive computing platform in partnership with IBM, the artificial intelligence used in Gaia works based on user behavior.

Gupy developed Gaia to actively address gender biases. The focus of Gaia is the mathematical correlation between a company’s job description for open roles, the candidate’s resume and responses, and the later’s cultural fit. Gaia sorts the best candidates by assessing more than 200 attributes such as academic training, industry experience, recruitment test results, cultural influence, and more. In addition, Gupy’s recommendations are made from neural networks, using a series of deep learning models similar to what companies like Google and Facebook use in their intelligence. As a result, Gupy’s recruitment platform can vet candidates against an organization’s requirements and company culture to find the right fit candidate, while managing every step of the recruitment process. Therefore, with Gaia, finding the best candidate for company vacancies become as simple as searching the internet. And the success of such an approach has ensured Gupy an ever-increasing client base across entire Brazil, along with a high client retention rate.

What’s more? Gupy’s offerings just don’t end here. The company understands that lack of communication between a prospective candidate and a business can often generate anxiety and even compromise the employer’s brand reputation. As such, establishing good communication throughout the selection process is essential for the candidates’ engagement and satisfaction. Gupy thus recently collaborated with Infobip—one of the leading omnichannel cloud communications platform providers—to provide WhatsApp Business API for facilitating candidate communication in a native and integrated way.

At present, amid the ongoing COVID-19 pandemic, as remote working is creating more significant and widespread recruitment concerns, Gupy is experiencing a high demand for its robust AI application. And, Gupy is all set to take this challenge head-on, fortified with its rich and extensive experience in the domain, while continuing to conceptualize and create a lasting impression on the industry.