THANK YOU FOR SUBSCRIBING
Eric Kerker, Chief operating OfficerILUMINAR Lighting—run by a veteran group of lighting specialists with a collective experience of more than 20 years— understands the diverse needs of indoor gardeners and brings to the table a wide array of lighting products at a moderate price. With solutions ranging from HPS to LED, the company’s products cater to both home growers and large commercial facilities. “We have induced a dynamic change in indoor horticulture, especially in the cannabis industry with the broadest selection of lighting,” says Eric Kerker, COO at ILUMINAR Lighting.
The company’s experienced team understands that every situation is not the same, and every lighting solution has its own advantages. “We don’t like to indulge in false marketing games by pushing one specific product forward,” says Kerker, referring to ILUMINAR’s ability to create tailor-made solutions using a combination of fixtures based on each client’s unique needs.
We have induced a dynamic change in indoor horticulture, especially in the cannabis industry with the broadest selection of lighting
Such a diverse range of products and a transparent go-to-market stance has helped ILUMINAR Lighting attain a large number of clients. In one instance, before signing on with ILUMINAR, Palomar Craft Cannabis—a California-based cannabis cultivator—had issues with the quality and longevity of the lamps they were using. Impressed with the comprehensive sales and support from ILUMINAR Lighting, Palomar Craft Cannabis decided to discontinue their partnership with other providers and move forward with ILUMINAR.
Motivated by the unrivalled success of their clients, ILUMINAR Lighting is planning to reveal a prototype LED production Q4 of 2019. Kerker mentions that the product will be relevant for the varied demands and growing styles of clients. ILUMINAR Lighting is working to boost the luminous efficacy of their LED line to make them even more robust. Currently, ILUMINAR is exploring the immense potential of plasma lighting. “With a massive amount of full-spectrum light, plasma lighting can help plant growth during several stages,” says Kerker. The company plans to roll out innovative and cutting-edge plasma products for its clients in the near future. “The potential of plasma lighting has not yet been fully explored, but it has the capability to outweigh its competitors. We plan to be pioneers in the field,” concludes Kerker.
