Mineski Global
Driving Sustainable Value Creation For Esports

Competitive gaming is one of the fastest-growing industries worldwide. With multinational corporations investing in esports, sponsors flock to support esports teams and tournaments, creating a dramatic multifold increase in investment. Governments, international event organizers, and sports policymakers are increasingly recognizing the significance of esports.

Despite its economic and social importance, the concept and scope of esports’ sustainability is a ubiquitous issue. There is still a wide communication and collaboration gap between gamers and brands. Mineski Global is uniquely positioned to fill this gap in the esports ecosystem through its wide variety of services for gamers and sponsors.

Mineski Global’s services range from original esports leagues and tournaments to mobile gaming platforms for hosting casual games, esports marketing campaigns, and corporate gamification. It develops cutting-edge solutions to bridge the technological gaps in the ecosystem and facilitate significant ROI to stakeholders investing in esports events.

“We are always looking for new ways to connect gamers to brands. We enable gamers to win beyond the game by becoming the center of value creation and aggregating platforms for stakeholders through engagement, content, and technology,” says Ronald Robinson K. Robins, founder and CEO of Mineski Global.

Mineski Global’s offerings, gaming trucks and mgames, are making waves in esports by decentralizing competitive gaming experiences.

Gaming trucks help brands connect with GenZ and millennials through interactive and inclusive experiences by tapping into the hyper-casual mobile gaming sector.

It features various functionalities like an LED screen, a pop-up stage, and a sound system to give users an immersive gaming experience. It also houses free Wi-Fi with a range of up to 500 meters, so gamers can connect and interact in a tournament platform while their matches are broadcasted online. Barring any structural interference, gamers can connect from the safety of their homes. This cost-effective solution allows Mineski Global to make it easier for brands to offer deep, authentic experiences and attract more stakeholders. The gaming trucks also facilitate a highly cost-effective way for brands, game publishers, and business institutions to participate in various activities, including product launches and trials, employee retention efforts, and public service initiatives.

Mineski Global’s mgames is a gaming platform that features lightweight, easy-to-play hyper-casual games. Connecting mgames to the sustainability and growth of esports engages a considerable segment of gamers. The platform offers free games, instant virtual content, and social features like chat and group experiences. Guests can leisurely enjoy new games for free on the gaming platform. It also hosts a promotional mode where interested guests can win big bonuses. This discreet approach benefits brands by giving an authentic experience to user.

Mineski Global has garnered the attention of investors world wide with its business-centric products suite. In a recent partnership with OREO, Mineski Global helped them achieve substantial market visibility by integrating various gamification mechanics into their customer experience initiatives to define the brand’s competitive edge. It built a branded mini-game powered by an augmented reality (AR) filter to engage consumers in an interactive activity with digital OREO assets by capturing the cookies virtually with an open mouth. At the end of each game, Mineski Global included playable adverts that would direct players to the SIWO microsite. At the end of the campaign, with 2.8 million players tallying 93 million rounds, OREO achieved massive brand exposure due to the non-inclusive and authentic execution.

Taking stakeholder-centric approaches, Mineski Global is looking for partnerships with brands that can bring more value to its clients and esports. Moving ahead, it is focused on allowing brands to add distribution channels through their product suites with scalability. Beyond supporting branding and advertising initiatives, it will empower clients to offer products directly to consumers. These undertakings and its team’s extensive esports experience, track record, and execution capability set Mineski Global apart in the scaling esports industry.