TAWNY
Facilitating Enterprises with Emotion AI Technology

Consumers have an underlying tendency of contemplating with both their rational and emotional brains. Study after study states it is for emotional reasons when they buy a product or a service. When they try to substantiate the money to be spent, logic comes into play - particularly when they are prioritising their wants. Additionally, emotion analytics solutions boost efficiency for enterprises, optimise customer satisfaction and ease workforce management. Business owners can also utilise Twitter and Face book to detect what individuals like and do not like. Companies can then constantly evaluate social feelings to perceive the emotions of people towards their brand, business, product or service. At present, marketing authorities include emotionality in their analytics to make sure brands engage their customers more emotionally. The mainstay of marketing challenges is obtaining extensive knowledge of the consumer’s emotional answers to brand offerings. Also, emotionally intelligent machines have arrived, whether one has a reservation to embrace it or not. Failure to use this modern technology may imply an adverse growth path for companies in today’s competitive industry, despite the reality that Emotion AI developments are not too far away. This is where companies like TAWNY are creating all the difference.

TAWNY makes Emotion AI technology accessible for business enterprises, as it marks a fundamental shift in how businesses can automatically analyse users’ perceptions and experiences to develop better and more human-centric products. Experts working with the company believe that unlocking the potential of Emotion AI will enable humankind to embark on a new era of human-machine interaction by empowering a machine-supported but human-centric future. “Researchers rely on our algorithms to better understand human behaviour, and we have contributed new state-of-the-art methods to the scientific community of affective computing,” asserts Dr. Michael Bartl, Founder and CEO of TAWNY. Besides, TAWNY is a European company based on European values and principles regarding privacy, data protection and ethical development of technology.

Further, the company renders enterprise solutions that allow incorporating emotional intelligence in products, services and experiences. Based on the core-technology of TAWNY, the team develops customised and content-specific algorithms for its clients. Also, recognising emotions and affective states of humans is essential to enable breakthrough innovations in the key verticals.

The multimodal Emotion AI solution offered by TAWNY largely benefits companies irrespective of any vertical. This includes New Work solutions to reduce mental stress at the workplace and decode human flow. Also, Emotion AI is embedded as an assistant system in the work context. Secondly, the team of experts at TAWNY applies in-cabin driver state recognition to develop a more personalised and empathetic driving experience. Accident prevention, comfort features, adaptive driving styles or individualised automotive features are new fields of innovation for the automotive industry triggered by Emotion AI.

On a similar note, soon, there will be 75 billion connected devices on the planet, and a considerable part of them will be equipped with emotional intelligence. TAWNY facilitates its clients by delivering consumer and health products smart and humanise technology. Likewise, at the interface to the customer’s, human emotions perform an essential role, and Emotion AI solutions for call centres and video conferencing communication are fields for innovation that TAWNY work on. Beyond this, Emotion AI technology is also applied in sports as emotional metadata add value to the actors engaged in sports, including pro athletes, amateurs, coaches, spectators in live or media settings. Into the bargain, the media and entertainment industry also started to encompass the Emotion AI technology, as it opens up a whole new space in this sector.

Going the extra mile, TAWNY also offers an emotional analytics platform that has a proven feature set to make emotional analytics easy. The platform provided by the company enable the clients to create projects and upload recordings, sync recording and annotate phases, helps to understand the emotional reaction of clients participants, and easily exports the analysis result obtained at the end of the project. Not to mention, there are also some other unique features like aggregate results, multi-person handling as in if multiple people in a video can be analysed individually or combined, collaboration in real-time with other users, and super-fast analysis, particularly what previously took days now with the help of TAWNY’s emotional analytics platform.

With innovation at its core, TAWNY aims to progress in Emotion AI technology by incorporating its expertise and experience. By delivering top-notch solutions over the years, it will be interesting to witness how TAWNY improve its deliverable and continues to remain the customer’s favourite pick in the years to come.